Xây dựng thương hiệu mạnh và thành công

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Xây dựng thương hiệu mạnh và thành công

Sách gồm 3 phần : Phần một, giới thiệu về định nghĩa thương hiệu, cách truyền thông có thể giúp hoặc gây hại, và thú vị nhất - mức độ đóng góp của các thương hiệu vào thành tích tài chính của một công ty. Phần ba: Nêu bật các điển cu...

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Bibliografiske detaljer
Hovedforfatter:	Gregry, James R.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hà Nội Thống Kê 2004
Fag:	Brand name products,Product management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Xây dựng và phát triển thương hiệu
Udgivet: (2005)

Xây dựng và phát triển thương hiệu
af: Vũ, Chí Lộc
Udgivet: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
af: Al Ries
Udgivet: (2003)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
af: Richard Moore
Udgivet: (2003)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
af: Lê Anh Cường
Udgivet: (2003)

Quản trị thương hiệu hàng hóa
af: Trương, Đình Chiến
Udgivet: (2005)

Thương hiệu dành cho lãnh đạo :
af: Moore, Richard
Udgivet: (2007)

Quản trị tài sản thương hiệu :
af: Dương, Hữu Hạnh
Udgivet: (2005)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
af: Ries, Al
Udgivet: (2010)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
af: Dương, Hữu Hạnh
Udgivet: (2005)

Quản trị tài sản nhãn hiệu
af: Đào Công Bình
Udgivet: (2003)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Đơn giản là hoàn hảo
af: Trout, Jack
Udgivet: (2004)

Sự thông thái của một vị thần :
af: Trout, Jack
Udgivet: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
af: Upshaw, Lynn B.
Udgivet: (1995)

Xây dựng thương hiệu mạnh
af: Nguyễn, Văn Dung
Udgivet: (2009)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Định vị :
af: Ries, Al
Udgivet: (2004)

Định vị: Trận chiến về trí lực ngày nay
af: Al Ries
Udgivet: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

The 11 immutable laws of Internet branding /
af: Ries, Laura.
Udgivet: (2000)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
af: An, Thị Thanh Nhàn
Udgivet: (2010)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Branding @ the digital age /
Udgivet: (2001)

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)