Xây dựng thương hiệu mạnh và thành công

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Xây dựng thương hiệu mạnh và thành công

Sách gồm 3 phần : Phần một, giới thiệu về định nghĩa thương hiệu, cách truyền thông có thể giúp hoặc gây hại, và thú vị nhất - mức độ đóng góp của các thương hiệu vào thành tích tài chính của một công ty. Phần ba: Nêu bật các điển cu...

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Bibliographic Details
Main Author:	Gregry, James R.
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 2004
Subjects:	Brand name products,Product management
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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