Xây dựng thương hiệu mạnh và thành công

Código QR

Xây dựng thương hiệu mạnh và thành công

Sách gồm 3 phần : Phần một, giới thiệu về định nghĩa thương hiệu, cách truyền thông có thể giúp hoặc gây hại, và thú vị nhất - mức độ đóng góp của các thương hiệu vào thành tích tài chính của một công ty. Phần ba: Nêu bật các điển cu...

ver descrição completa

Na minha lista:

Detalhes bibliográficos
Autor principal:	Gregry, James R.
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Hà Nội Thống Kê 2004
Assuntos:	Brand name products,Product management
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Registos relacionados

Xây dựng và phát triển thương hiệu
Publicado em: (2005)

Xây dựng và phát triển thương hiệu
Por: Vũ, Chí Lộc
Publicado em: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
Por: Al Ries
Publicado em: (2003)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
Por: Temporal, Paul
Publicado em: (2007)

Hoàn thiện thương hiệu cá nhân
Publicado em: (2006)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
Por: Richard Moore
Publicado em: (2003)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
Por: Haig, Matt
Publicado em: (2005)

Định vị thương hiệu =
Por: Trout, Jack
Publicado em: (2004)

Xây dựng thương hiệu du lịch cho thành phố
Por: Nguyễn, Văn Dung
Publicado em: (2009)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
Por: Lê Anh Cường
Publicado em: (2003)

Quản trị thương hiệu hàng hóa
Por: Trương, Đình Chiến
Publicado em: (2005)

Thương hiệu dành cho lãnh đạo :
Por: Moore, Richard
Publicado em: (2007)

Quản trị tài sản thương hiệu :
Por: Dương, Hữu Hạnh
Publicado em: (2005)

Brand positioning :
Por: Sengupta, Subroto
Publicado em: (2005)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
Por: Ries, Al
Publicado em: (2010)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Por: Haig, Matt
Publicado em: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Por: Haig, Matt
Publicado em: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
Por: Dương, Hữu Hạnh
Publicado em: (2005)

Quản trị tài sản nhãn hiệu
Por: Đào Công Bình
Publicado em: (2003)

Xây dựng thương hiệu du lịch cho thành phố
Por: Nguyễn, Văn Dung
Publicado em: (2009)

Asian brand strategy :
Por: Roll, Martin
Publicado em: (2006)

Branding across borders : a guide to global brand marketing /
Por: Gregory, James R.
Publicado em: (2001)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
Por: Ries, Al
Publicado em: (2004)

Đơn giản là hoàn hảo
Por: Trout, Jack
Publicado em: (2004)

Sự thông thái của một vị thần :
Por: Trout, Jack
Publicado em: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
Por: Upshaw, Lynn B.
Publicado em: (1995)

Xây dựng thương hiệu mạnh
Por: Nguyễn, Văn Dung
Publicado em: (2009)

Dấu ấn thương hiệu :
Por: Tôn, Thất Nguyễn Thiêm
Publicado em: (2006)

Dấu ấn thương hiệu :
Por: Tôn, Thất Nguyễn Thiêm
Publicado em: (2006)

Strategic brand management building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

Định vị :
Por: Ries, Al
Publicado em: (2004)

Định vị: Trận chiến về trí lực ngày nay
Por: Al Ries
Publicado em: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
Por: Marconi, Joe.
Publicado em: (2000)

Designing brand experiences
Por: Landa, Robin
Publicado em: (2006)

Living Brands :
Por: Nadeau, Raymond
Publicado em: (2007)

The 11 immutable laws of Internet branding /
Por: Ries, Laura.
Publicado em: (2000)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
Por: An, Thị Thanh Nhàn
Publicado em: (2010)

Strategic brand management : Building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2013)

Branding @ the digital age /
Publicado em: (2001)

FCB-Ulka brand building advertising : concepts and cases /
Por: Parameswaran, M. G.
Publicado em: (2001)