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Blown to bits : How to new economics of information transforms strategy

Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richne...

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Bibliografiske detaljer
Hovedforfatter: Evans, Philip
Format: Bog
Sprog:Undetermined
Udgivet: Boston Harvard Business School Press 2000
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off.