Blown to bits : How to new economics of information transforms strategy
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richne...
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | Undetermined |
Được phát hành: |
Boston
Harvard Business School Press
2000
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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LEADER | 01011nam a2200205Ia 4500 | ||
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001 | CTU_97857 | ||
008 | 210402s9999 xx 000 0 und d | ||
082 | |a 658.4012 | ||
082 | |b E92 | ||
100 | |a Evans, Philip | ||
245 | 0 | |a Blown to bits : | |
245 | 0 | |b How to new economics of information transforms strategy | |
245 | 0 | |c Philip Evans | |
260 | |a Boston | ||
260 | |b Harvard Business School Press | ||
260 | |c 2000 | ||
520 | |a Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. | ||
650 | |a Information technology,Knowledge management,Strategic palnning | ||
904 | |i Truc | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |