Blown to bits : How to new economics of information transforms strategy

Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richne...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autore principale: Evans, Philip
Natura: Libro
Lingua:Undetermined
Pubblicazione: Boston Harvard Business School Press 2000
Soggetti:
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01011nam a2200205Ia 4500
001 CTU_97857
008 210402s9999 xx 000 0 und d
082 |a 658.4012 
082 |b E92 
100 |a Evans, Philip 
245 0 |a Blown to bits : 
245 0 |b How to new economics of information transforms strategy 
245 0 |c Philip Evans 
260 |a Boston 
260 |b Harvard Business School Press 
260 |c 2000 
520 |a Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. 
650 |a Information technology,Knowledge management,Strategic palnning 
904 |i Truc 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ