Blown to bits : How to new economics of information transforms strategy
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richne...
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Boston
Harvard Business School Press
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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