The critical path : inventing an automobile and reinventing a corporation

After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded...

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Autor principal: Yates, Brock
Formato: Livro
Idioma:Undetermined
Publicado em: Boston Little, Brown 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded with its minivans, introducing a new category of vehicles to the American public and resuscitating its floundering finances. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival.