The critical path : inventing an automobile and reinventing a corporation
After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Boston
Little, Brown
1996
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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