The critical path : inventing an automobile and reinventing a corporation

After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded...

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Autor principal: Yates, Brock
Format: Llibre
Idioma:Undetermined
Publicat: Boston Little, Brown 1996
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