The critical path : inventing an automobile and reinventing a corporation
After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
Little, Brown
1996
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01310nam a2200217Ia 4500 | ||
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| 082 | |b Y31 | ||
| 100 | |a Yates, Brock | ||
| 245 | 4 | |a The critical path : | |
| 245 | 0 | |b inventing an automobile and reinventing a corporation | |
| 245 | 0 | |c Brock Yates. | |
| 260 | |a Boston | ||
| 260 | |b Little, Brown | ||
| 260 | |c 1996 | ||
| 520 | |a After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded with its minivans, introducing a new category of vehicles to the American public and resuscitating its floundering finances. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival. | ||
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| 650 | |x Design and construction,History.,Design and construction,History. | ||
| 904 | |i Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||