Cases in marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Chicago :
Irwin,
c1997.
|
| Edition: | 7th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Table of contents Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
|---|
| LEADER | 01247nam a2200385 4500 | ||
|---|---|---|---|
| 001 | DLU030023090 | ||
| 005 | ##20020907204446.0 | ||
| 008 | ##961016s1997 iluab b 000 0 eng | ||
| 010 | # | # | |a 96037108 |
| 020 | # | # | |a 0256204640 |
| 035 | # | # | |9 (DLC) 96037108 |
| 040 | # | # | |a DLC |c DLC |d DLC |
| 050 | # | # | |a HF5415.13 |b .B448 1997 |
| 082 | # | # | |a 658.8 |b BE-K |
| 100 | # | # | |a Bernhardt, Kenneth L., |d 1944- |
| 245 | # | # | |a Cases in marketing management / |c Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | # | # | |a 7th ed. |
| 260 | # | # | |a Chicago : |b Irwin, |c c1997. |
| 300 | # | # | |a xiv, 665 p. : |b ill., maps ; |c 25 cm. |
| 440 | # | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references. |
| 650 | # | # | |a Marketing |x Decision making |x Case studies. |
| 650 | # | # | |a Marketing |x Management |x Case studies. |
| 700 | # | # | |a Kinnear, Thomas C., |d 1943- |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh022/96037108.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/mh022/96037108.html |
| 992 | # | # | |a 28.50 |
| 994 | # | # | |a DLU |
| 900 | # | # | |a True |
| 911 | # | # | |a Thái Thị Thanh Thủy |
| 925 | # | # | |a G |
| 926 | # | # | |a A |
| 927 | # | # | |a SH |
| 980 | # | # | |a Thư viện Trường Đại học Đà Lạt |