Strategic marketing management : a means-end approach /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
New York :
McGraw-Hill,
c2002.
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| Series: | McGraw-Hill executive MBA series
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| Subjects: | |
| Online Access: | Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | ix, 275 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0071372229 |