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|a Parry, Mark E.
|q (Mark Edward),
|d 1957-
|
| 245 |
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|a Strategic marketing management :
|b a means-end approach /
|c Mark E. Parry.
|
| 260 |
# |
# |
|a New York :
|b McGraw-Hill,
|c c2002.
|
| 300 |
# |
# |
|a ix, 275 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
# |
# |
|a McGraw-Hill executive MBA series
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
# |
|a Marketing
|x Management.
|
| 856 |
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|3 Publisher description
|u http://www.loc.gov/catdir/description/mh024/2001044761.html
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|a Thư viện Trường Đại học Đà Lạt
|
