Branding across borders : a guide to global brand marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Chicago, Ill. :
McGraw-Hill,
2001.
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| Subjects: | |
| Online Access: | Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xxiv, 232 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 213-214) and index. |
| ISBN: | 0658009451 |