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01057nam a2200337 4500 |
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DLU030023212 |
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##010326s2001 ilua b 001 0 eng |
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|a 2001030841
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|a 0658009451
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|a DLC
|c DLC
|d DLC
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|a pcc
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|a HD69.B7
|b .G74 2001
|
| 082 |
# |
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|a 658.827
|b GR-I
|
| 100 |
# |
# |
|a Gregory, James R.
|
| 245 |
# |
# |
|a Branding across borders :
|b a guide to global brand marketing /
|c James R. Gregory with Jack G. Wiechmann.
|
| 260 |
# |
# |
|a Chicago, Ill. :
|b McGraw-Hill,
|c 2001.
|
| 300 |
# |
# |
|a xxiv, 232 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 213-214) and index.
|
| 650 |
# |
# |
|a Brand name products
|x Marketing.
|
| 700 |
# |
# |
|a Wiechmann, Jack G.
|
| 856 |
# |
# |
|3 Publisher description
|u http://www.loc.gov/catdir/description/mh024/2001030841.html
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|a DLU
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| 900 |
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|a True
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|a Thái Thị Thanh Thủy
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| 925 |
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|a G
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| 926 |
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|a A
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| 927 |
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|a SH
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| 980 |
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|a Thư viện Trường Đại học Đà Lạt
|
