Branding Across Borders: A Guide to Global Brand Marketing /
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...
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| Format: | Bog |
| Sprog: | Vietnamese |
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American :
McGraw -Hill ,
2001
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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