Branding Across Borders: A Guide to Global Brand Marketing /
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | كتاب |
اللغة: | Vietnamese |
منشور في: |
American :
McGraw -Hill ,
2001
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الموضوعات: | |
الوسوم: |
إضافة وسم
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Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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