Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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| Andere auteurs: | |
| Formaat: | Sách giấy |
| Gepubliceerd in: |
Boston :
McGraw-Hill,
c2002.
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| Editie: | 6th ed. |
| Reeks: | McGraw-Hill/Irwin series in marketing
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| Onderwerpen: | |
| Online toegang: | Table of contents Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Fysieke beschrijving: | xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. |
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| Bibliografie: | Includes bibliographical references and index. |
| ISBN: | 0072410647 (alk. paper) |