Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
Upper Saddle River, NJ :
Prentice Hall,
c1997.
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| Edition: | 9th ed. |
| Series: | The Prentice-Hall international series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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