Contemporary advertising /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
Boston :
McGraw-Hill/Irwin,
2004
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| Edition: | 9th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Item Description: | Includes index. |
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| Physical Description: | xlii, 617, [62] p. : ill. (some col.) ; 28 cm + 1 CD (4 3/4 in) |
| ISBN: | 0071214259 (international : alk. paper) 0072537728 (alk. paper) |