Data mining techniques : for marketing, sales, and customer relationship management /
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| Diğer Yazarlar: | |
| Materyal Türü: | Sách giấy |
| Baskı/Yayın Bilgisi: |
Indianapolis, Ind. :
Wiley Pub.,
c2004.
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| Edisyon: | 2nd ed. |
| Konular: | |
| Online Erişim: | Table of contents Contributor biographical information Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| 040 | # | # | |a DLC |c DLC |d DLC |
| 042 | # | # | |a pcc |
| 082 | # | # | |a 658.802 |b BE-M |
| 100 | # | # | |a Berry, Michael J. A. |
| 245 | # | # | |a Data mining techniques : |b for marketing, sales, and customer relationship management / |c Michael J.A. Berry, Gordon S. Linoff. |
| 250 | # | # | |a 2nd ed. |
| 260 | # | # | |a Indianapolis, Ind. : |b Wiley Pub., |c c2004. |
| 300 | # | # | |a xxv, 643 p. : |b ill. ; |c 30 cm. |
| 500 | # | # | |a Includes index. |
| 505 | # | # | |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| 650 | # | # | |a Business |x Data processing. |
| 650 | # | # | |a Data mining. |
| 650 | # | # | |a Marketing |x Data processing. |
| 700 | # | # | |a Linoff, Gordon. |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0412/2003026693.html |
| 856 | # | # | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley047/2003026693.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley041/2003026693.html |
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| 980 | # | # | |a Thư viện Trường Đại học Đà Lạt |