Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management /

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Detalles Bibliográficos
Autor principal: Berry, Michael J. A.
Otros Autores: Linoff, Gordon.
Formato: Sách giấy
Publicado: Indianapolis, Ind. : Wiley Pub., c2004.
Edición:2nd ed.
Materias:
Business > Data processing.
Data mining.
Marketing > Data processing.
Acceso en línea:Table of contents
Contributor biographical information
Publisher description
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Table of contents
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