Segmentation of different types of hallyu tourists using a multinomial model and its marketing implications /

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Bibliographische Detailangaben
1. Verfasser:	Kim, Samuel Seongseop.
Weitere Verfasser:	Chon, Kye-Sung., Lee, Heesung.
Format:	Artikel
Sprache:	English
Schlagworte:	Culture Hallyu MNL Multinomial logit model Segmentation
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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Segmentation of different types of hallyu tourists using a multinomial model and its marketing implications /

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