Segmentation of different types of hallyu tourists using a multinomial model and its marketing implications /

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Segmentation of different types of hallyu tourists using a multinomial model and its marketing implications /

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Dades bibliogràfiques
Autor principal:	Kim, Samuel Seongseop.
Altres autors:	Chon, Kye-Sung., Lee, Heesung.
Format:	Article
Idioma:	English
Matèries:	Culture Hallyu MNL Multinomial logit model Segmentation
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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