Segmentation of different types of hallyu tourists using a multinomial model and its marketing implications /

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Bibliographic Details
Main Author: Kim, Samuel Seongseop.
Other Authors: Chon, Kye-Sung., Lee, Heesung.
Format: Article
Language:English
Subjects:
MNL
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Institutions: Thư viện Trường Đại học Đà Lạt