Sáng tạo chiến dịch PR hiệu quả

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Sáng tạo chiến dịch PR hiệu quả

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Cung cấp những kiến thức và công cụ hữu ích về kỹ năng hoạch định và quản lý chiến dịch PR gồm: Làm rõ vai trò của PR trong tổ chức, khởi động quá trình hoạch định, nghiên cứu và phân tích, xác lập mục tiêu, xác định đối tượng công chún...

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Podrobná bibliografie
Hlavní autor:	Gregory, Anne
Další autoři:	Việt Hà (biên dịch), Trung An (biên dịch)
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	Tp. Hồ Chí Minh Trẻ 2014
Témata:	Quan hệ công chúng (PR)
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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