Định vị thương hiệu = Brand positioning

Xây dựng thương hiệu mới không phải là một vấn đề mới về mặt thực tiễn ở Việt Nam vì các doanh nghiệp Việt Nam đã tiến hành một cách tự phát, có tính chất kinh nghiệm từ khi Việt Nam chuyển sang kinh tế thị trường đến nay và thậm...

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Dương Ngọc Dũng (Dịch), Phan Đình Quyền (Dịch), Rivkin, Steve
Format:	Book
Language:	Vietnamese
Published:	H. Thống kê 2005
Edition:	Tái bản lần thứ nhất
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Định vị thương hiệu = Brand positioning

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