Định vị thương hiệu = Brand positioning

Xây dựng thương hiệu mới không phải là một vấn đề mới về mặt thực tiễn ở Việt Nam vì các doanh nghiệp Việt Nam đã tiến hành một cách tự phát, có tính chất kinh nghiệm từ khi Việt Nam chuyển sang kinh tế thị trường đến nay và thậm...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Trout, Jack
Awduron Eraill:	Dương Ngọc Dũng (Dịch), Phan Đình Quyền (Dịch), Rivkin, Steve
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Thống kê 2005
Rhifyn:	Tái bản lần thứ nhất
Pynciau:	Quản trị kinh doanh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Byddwch y cyntaf i adael sylw!

Định vị thương hiệu = Brand positioning

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