Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

Đưa ra 103 công cụ đo lường hiệu quả tiếp thị với 3 nội dung: hoạch định tiếp thị và khách hàng, chào hàng, lực lượng bán hàng; theo 3 phạm trù: nhu cầu đo lường, giải pháp và tác động đến việc ra quyết định...

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Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Davis, John
Údair Eile:	Phan Thu (Dịch), Phương Thuý (hiệu đính)
Formáid:	Leabhar
Teanga:	Vietnamese
Foilsithe:	Tp.HCM Tổng hợp 2011
Ábhair:	Quản trị kinh doanh
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

Míreanna Comhchosúla