Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

Đưa ra 103 công cụ đo lường hiệu quả tiếp thị với 3 nội dung: hoạch định tiếp thị và khách hàng, chào hàng, lực lượng bán hàng; theo 3 phạm trù: nhu cầu đo lường, giải pháp và tác động đến việc ra quyết định...

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Bibliographic Details
Main Author:	Davis, John
Other Authors:	Phan Thu (Dịch), Phương Thuý (hiệu đính)
Format:	Book
Language:	Vietnamese
Published:	Tp.HCM Tổng hợp 2011
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

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