Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

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Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

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Đưa ra 103 công cụ đo lường hiệu quả tiếp thị với 3 nội dung: hoạch định tiếp thị và khách hàng, chào hàng, lực lượng bán hàng; theo 3 phạm trù: nhu cầu đo lường, giải pháp và tác động đến việc ra quyết định...

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Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Davis, John
Άλλοι συγγραφείς:	Phan Thu (Dịch), Phương Thuý (hiệu đính)
Μορφή:	Βιβλίο
Γλώσσα:	Vietnamese
Έκδοση:	Tp.HCM Tổng hợp 2011
Θέματα:	Quản trị kinh doanh
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Παρόμοια τεκμήρια

Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs /
ανά: Davis, John.
Έκδοση: (2011)

Measuring Marketing The 100+ Essential Metrics Every Marketer Needs (Third Edition)
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ανά: Kotler, Philip
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ανά: Lewis, David
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ανά: Camusio, Zeke
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ανά: Kartajaya, Hermawan
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ανά: Ries, Al
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