Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

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Đo lường tiếp thị : 103 công cụ đo lường thiết yếu cho các chuyên gia marketing = Measuring marketing : 103 key metrics every marketer needs

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Đưa ra 103 công cụ đo lường hiệu quả tiếp thị với 3 nội dung: hoạch định tiếp thị và khách hàng, chào hàng, lực lượng bán hàng; theo 3 phạm trù: nhu cầu đo lường, giải pháp và tác động đến việc ra quyết định...

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Bibliografske podrobnosti
Glavni avtor:	Davis, John
Drugi avtorji:	Phan Thu (Dịch), Phương Thuý (hiệu đính)
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	Tp.HCM Tổng hợp 2011
Teme:	Quản trị kinh doanh
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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