Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

Nội dung của quyển sách này nêu lên vai trò tích cực của marketing trong nền kinh tế toàn cầu, phân tích thị trường của người tiêu dùng và hành vi của người mua sắm, thiết lập các chiến lược và các chương trình định giá...

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Bibliographic Details
Main Author:	Dương Hữu Hạnh
Format:	Book
Language:	Vietnamese
Published:	H. Lao động - Xã hội 2007
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

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