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Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

Nội dung của quyển sách này nêu lên vai trò tích cực của marketing trong nền kinh tế toàn cầu, phân tích thị trường của người tiêu dùng và hành vi của người mua sắm, thiết lập các chiến lược và các chương trình định giá...

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Detalhes bibliográficos
Autor principal:	Dương Hữu Hạnh
Formato:	Livro
Idioma:	Vietnamese
Publicado em:	H. Lao động - Xã hội 2007
Assuntos:	Quản trị kinh doanh
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

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