Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

Nội dung của quyển sách này nêu lên vai trò tích cực của marketing trong nền kinh tế toàn cầu, phân tích thị trường của người tiêu dùng và hành vi của người mua sắm, thiết lập các chiến lược và các chương trình định giá...

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Bibliografski detalji
Glavni autor:	Dương Hữu Hạnh
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	H. Lao động - Xã hội 2007
Teme:	Quản trị kinh doanh
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace

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