Các nguyên tắc Marketing trong cạnh tranh toàn cầu = The principles of marketing in global competition

Giới thiệu các nguyên tắc marketing trong cạnh tranh toàn cầu, các vấn đề về sản phẩm, giá cả, cổ động, địa điểm hay các hệ thống phân phối đang là một thách thức lớn đối với hệ thống phân phối cảu công ty Việt nam trong tình toàn cầu...

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Bibliographic Details
Main Author:	Dương Hữu Hạnh
Format:	Book
Language:	Vietnamese
Published:	H. Lao động xã hội 2007
Edition:	Tái bản lần thứ 1
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Các nguyên tắc Marketing trong cạnh tranh toàn cầu = The principles of marketing in global competition

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