M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
U.S
Apple Academic Press
2019
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. |
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| Physical Description: | xxv, 409 p. ill. 24 cm |
| Bibliography: | Includes index |
| ISBN: | 9781774634165 |