M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | Vietnamese |
| प्रकाशित: |
U.S
Apple Academic Press
2019
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| LEADER | 01225nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | NCT_4_018246 | ||
| 008 | 250428b xxu||||| |||| 00| 0 vie d | ||
| 999 | |c 8877 |d 8877 | ||
| 020 | |a 9781774634165 |c 2542000 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 658.8 |b D869 |
| 100 | 1 | |a Duhan, Punita | |
| 245 | 1 | 0 | |a M-Commerce: |b Experiencing the Phygital Retail |c Punita Duhan, Anurag Singh |
| 260 | |a U.S |b Apple Academic Press |c 2019 | ||
| 300 | |a xxv, 409 p. |b ill. |c 24 cm | ||
| 504 | |a Includes index | ||
| 520 | 3 | |a This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. | |
| 653 | |a Truyền thông đa phương tiện | ||
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_D869 |7 0 |9 30537 |a 000001 |b 000001 |d 2025-04-28 |o 658.8 D869 |p MD.23681 |r 2025-04-28 |v 999999.99 |w 2025-04-28 |y BK | ||
| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||