M-Commerce: Experiencing the Phygital Retail

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M-Commerce: Experiencing the Phygital Retail

This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...

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Bibliografiske detaljer
Hovedforfatter:	Duhan, Punita
Format:	Bog
Sprog:	Vietnamese
Udgivet:	U.S Apple Academic Press 2019
Fag:	Truyền thông đa phương tiện
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Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Lignende værker

Digital business and e-commerce management
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Udgivet: (2024)

E-commerce 2023-2024: Business. Technology. Society.
af: Laudon, Kenneth C.
Udgivet: (2024)

Cuộc chiến công nghệ số Charles Arthur ; Nguyễn Nguyên Khôi (dịch)
af: Arthur, Charles
Udgivet: (2019)

Tác nghiệp báo chí trong môi trường truyền thông hiện đại
af: Nguyễn Thành Lợi
Udgivet: (2019)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
af: Stevens, Anthony
Udgivet: (2019)

Kinh tế trong cuộc cách mạng công nghệ 4.0 = The bitcoin standard: The decentralized alternative to central banking
af: Ammous, Saifedean
Udgivet: (2019)

Thời đại AI và tương lai loài người chúng ta
af: Kissinger, Herry A.
Udgivet: (2023)

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af: Lee, Kai-Fu
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af: Ariely, Dan
Udgivet: (2012)

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af: Slim, Pamela
Udgivet: (2023)

Thuyết tiến hoá công nghệ số : Sự tồn tại của người thích nghi tốt nhất trong thời đại kinh doanh cạnh tranh khốc liệt
af: Goodwin, Tom
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af: Nguyễn Minh Toàn
Udgivet: (2023)

Ứng dụng Big data trong kinh doanh Công nghệ then chốt của kỷ nguyên số đang mở ra những cơ hội vàng cho doanh nghiệp như thế nào
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Udgivet: (2020)

Internet of Things : Các vấn đề hiện nay
af: Nguyễn Tấn Huynh
Udgivet: (2020)

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af: Ries, Al
Udgivet: (2023)

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Udgivet: (2023)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
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Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác
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Udgivet: (2023)

Game challenge - Ứng dụng sáng tạo hình ảnh điều khiển tâm trí : Phụ bản tặng kèm đặc biệt dành riêng cho độc giả Rio book
Udgivet: (2023)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
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Nghệ thuật đàm phán = The art of the deal
af: Trump, Donald J.
Udgivet: (2023)

Nghệ thuật nói trước công chúng = How to develop self-confidence and influence people by public speaking
af: Carnegie, Dale
Udgivet: (2023)

Thói quen làm nên sáng tạo Khám phá tiềm năng của bản thân từ những thói quen hằng ngày
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Udgivet: (2018)

Những đế chế công nghệ số 25 ý tưởng độc đáo dẫn đến những đế chế công nghệ số thành công = How they started digital : How 25 good ideas became spectacular digital business
af: Lester, David
Udgivet: (2020)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo
af: Mahon, Nik
Udgivet: (2023)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
af: Ambrose, Gavin
Udgivet: (2024)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo Phụ bản đặc biệt dành cho độc giả Rio Book
Udgivet: (2023)

Việt Nam thời chuyển đổi số
Udgivet: (2022)

Game challenge - Thách thức khả năng vận dụng linh hoạt kiến thức Phụ bản đặc biệt dành cho độc giả Rio Book
af: Ambrose, Gavin
Udgivet: (2024)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
Udgivet: (2024)

Khởi đầu kinh doanh theo mạng = Network marketing : Bí quyết thành công trong năm đầu tiên
af: Yarnell, Mark
Udgivet: (2024)

Kẻ nổi loạn định dạng lại ngành truyền thông = Streampunks
af: Kyncl, Robert
Udgivet: (2020)

The 22 immutable laws of marketing = 22 quy luật bất biến trong marketing
af: Ries, Al
Udgivet: (2023)

Dịch chuyển : Bạn sẽ sống ở đâu năm 2050? = Move : The forces uprooting us
af: Khanna, Parag
Udgivet: (2023)

Inbound Content - Xây dựng chiến lược nội dung theo phương thức inbound
af: Champion, Justin
Udgivet: (2023)

Con đường tăng trưởng thương hiệu - Ứng dụng Jenni Romaniuk, Byron Sharp ; An Chi, Ngọc Huyền (dịch)
af: Romaniuk, Jenni
Udgivet: (2023)

Internet Vạn Vật (IoT) : Chuyển đổi số hay là chết = Internet of things : digitize or die
af: Windpassinger, Nicolas
Udgivet: (2020)

Lời tự thú của một bậc thầy quảng cáo
af: Ogilvy, David
Udgivet: (2020)

Cashvertising : Sáng tạo nội dung bán bất cứ thứ gì cho bất kỳ ai
af: Whitman, Drew Eric
Udgivet: (2023)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty Ronald J. Alsop ; Trần Thị Bích Nga biên dịch
af: Alsop, Ronald J.
Udgivet: (2017)