M-Commerce: Experiencing the Phygital Retail

QR-koodi

M-Commerce: Experiencing the Phygital Retail

This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...

Tallennettuna:

Bibliografiset tiedot
Päätekijä:	Duhan, Punita
Aineistotyyppi:	Kirja
Kieli:	Vietnamese
Julkaistu:	U.S Apple Academic Press 2019
Aiheet:	Truyền thông đa phương tiện
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Samankaltaisia teoksia

Digital business and e-commerce management
Tekijä: Chaffey, Dave
Julkaistu: (2024)

E-commerce 2023-2024: Business. Technology. Society.
Tekijä: Laudon, Kenneth C.
Julkaistu: (2024)

Cuộc chiến công nghệ số Charles Arthur ; Nguyễn Nguyên Khôi (dịch)
Tekijä: Arthur, Charles
Julkaistu: (2019)

Tác nghiệp báo chí trong môi trường truyền thông hiện đại
Tekijä: Nguyễn Thành Lợi
Julkaistu: (2019)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
Tekijä: Stevens, Anthony
Julkaistu: (2019)

Kinh tế trong cuộc cách mạng công nghệ 4.0 = The bitcoin standard: The decentralized alternative to central banking
Tekijä: Ammous, Saifedean
Julkaistu: (2019)

Thời đại AI và tương lai loài người chúng ta
Tekijä: Kissinger, Herry A.
Julkaistu: (2023)

10 viễn cảnh cho tương lai AI 2041
Tekijä: Lee, Kai-Fu
Julkaistu: (2023)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
Tekijä: Ariely, Dan
Julkaistu: (2012)

Bùng nổ mạng lưới kinh doanh đa chiều
Tekijä: Slim, Pamela
Julkaistu: (2023)

Thuyết tiến hoá công nghệ số : Sự tồn tại của người thích nghi tốt nhất trong thời đại kinh doanh cạnh tranh khốc liệt
Tekijä: Goodwin, Tom
Julkaistu: (2021)

Khám phá bí mật ChatGPT và AI đỉnh cao
Tekijä: Nguyễn Minh Toàn
Julkaistu: (2023)

Ứng dụng Big data trong kinh doanh Công nghệ then chốt của kỷ nguyên số đang mở ra những cơ hội vàng cho doanh nghiệp như thế nào
Tekijä: Schmarzo, Bill
Julkaistu: (2020)

Internet of Things : Các vấn đề hiện nay
Tekijä: Nguyễn Tấn Huynh
Julkaistu: (2020)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên Internet
Tekijä: Ries, Al
Julkaistu: (2023)

Sống sao trong thời đại số? Định hình lại tương lai của con người, quốc gia và doanh nghiệp
Tekijä: Schmidt, Eric
Julkaistu: (2023)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
Tekijä: Quân Võ
Julkaistu: (2023)

Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác
Tekijä: Andrews, Marc
Julkaistu: (2023)

Game challenge - Ứng dụng sáng tạo hình ảnh điều khiển tâm trí : Phụ bản tặng kèm đặc biệt dành riêng cho độc giả Rio book
Julkaistu: (2023)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
Julkaistu: (2024)

Nghệ thuật đàm phán = The art of the deal
Tekijä: Trump, Donald J.
Julkaistu: (2023)

Nghệ thuật nói trước công chúng = How to develop self-confidence and influence people by public speaking
Tekijä: Carnegie, Dale
Julkaistu: (2023)

Thói quen làm nên sáng tạo Khám phá tiềm năng của bản thân từ những thói quen hằng ngày
Tekijä: Tharp, Twyla
Julkaistu: (2018)

Những đế chế công nghệ số 25 ý tưởng độc đáo dẫn đến những đế chế công nghệ số thành công = How they started digital : How 25 good ideas became spectacular digital business
Tekijä: Lester, David
Julkaistu: (2020)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo
Tekijä: Mahon, Nik
Julkaistu: (2023)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
Tekijä: Ambrose, Gavin
Julkaistu: (2024)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo Phụ bản đặc biệt dành cho độc giả Rio Book
Julkaistu: (2023)

Việt Nam thời chuyển đổi số
Julkaistu: (2022)

Game challenge - Thách thức khả năng vận dụng linh hoạt kiến thức Phụ bản đặc biệt dành cho độc giả Rio Book
Tekijä: Ambrose, Gavin
Julkaistu: (2024)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
Julkaistu: (2024)

Khởi đầu kinh doanh theo mạng = Network marketing : Bí quyết thành công trong năm đầu tiên
Tekijä: Yarnell, Mark
Julkaistu: (2024)

Kẻ nổi loạn định dạng lại ngành truyền thông = Streampunks
Tekijä: Kyncl, Robert
Julkaistu: (2020)

The 22 immutable laws of marketing = 22 quy luật bất biến trong marketing
Tekijä: Ries, Al
Julkaistu: (2023)

Dịch chuyển : Bạn sẽ sống ở đâu năm 2050? = Move : The forces uprooting us
Tekijä: Khanna, Parag
Julkaistu: (2023)

Inbound Content - Xây dựng chiến lược nội dung theo phương thức inbound
Tekijä: Champion, Justin
Julkaistu: (2023)

Con đường tăng trưởng thương hiệu - Ứng dụng Jenni Romaniuk, Byron Sharp ; An Chi, Ngọc Huyền (dịch)
Tekijä: Romaniuk, Jenni
Julkaistu: (2023)

Internet Vạn Vật (IoT) : Chuyển đổi số hay là chết = Internet of things : digitize or die
Tekijä: Windpassinger, Nicolas
Julkaistu: (2020)

Lời tự thú của một bậc thầy quảng cáo
Tekijä: Ogilvy, David
Julkaistu: (2020)

Cashvertising : Sáng tạo nội dung bán bất cứ thứ gì cho bất kỳ ai
Tekijä: Whitman, Drew Eric
Julkaistu: (2023)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty Ronald J. Alsop ; Trần Thị Bích Nga biên dịch
Tekijä: Alsop, Ronald J.
Julkaistu: (2017)