M-Commerce: Experiencing the Phygital Retail

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M-Commerce: Experiencing the Phygital Retail

This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...

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Opis bibliograficzny
1. autor:	Duhan, Punita
Format:	Książka
Język:	Vietnamese
Wydane:	U.S Apple Academic Press 2019
Hasła przedmiotowe:	Truyền thông đa phương tiện
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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