M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | Vietnamese |
| Julkaistu: |
U.S
Apple Academic Press
2019
|
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Yhteenveto: | This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. |
|---|---|
| Ulkoasu: | xxv, 409 p. ill. 24 cm |
| Bibliografia: | Includes index |
| ISBN: | 9781774634165 |