M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Vietnamese |
| Izdano: |
U.S
Apple Academic Press
2019
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Sažetak: | This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. |
|---|---|
| Opis: | xxv, 409 p. ill. 24 cm |
| Bibliografija: | Includes index |
| ISBN: | 9781774634165 |