M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Vietnamese |
| Pubblicazione: |
U.S
Apple Academic Press
2019
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Riassunto: | This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, covering its evolution, emerging trends, challenges, and customer perceptions of how physical and online retail channels are merging and influencing each other. |
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| Descrizione fisica: | xxv, 409 p. ill. 24 cm |
| Bibliografia: | Includes index |
| ISBN: | 9781774634165 |