M-Commerce: Experiencing the Phygital Retail

This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Duhan, Punita
स्वरूप: पुस्तक
भाषा:Vietnamese
प्रकाशित: U.S Apple Academic Press 2019
विषय:
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