Tiếp thị 6.0: Tương lai là toàn nhập = Marketing 6.0: The future is immersive

Giới thiệu khái quát về tiếp thị 6.0; những thách thức nhà tiếp thị phải đối mặt trong thế giới số; nền tảng hỗ trợ và môi trường của tiếp thị 6.0; những trải nghiệm mà tiếp thị 6.0 mang lại hướng tới sự tương tác chân thành và gi...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Kartajaya, Hermawan, Setiawan, Iwan, Nguyễn Khoa Hồng Thành (Dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Trẻ 2024
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Giới thiệu khái quát về tiếp thị 6.0; những thách thức nhà tiếp thị phải đối mặt trong thế giới số; nền tảng hỗ trợ và môi trường của tiếp thị 6.0; những trải nghiệm mà tiếp thị 6.0 mang lại hướng tới sự tương tác chân thành và giá trị lâu dài cho người tiêu dùng
Physical Description:	296 tr. Minh hoạ 20cm
ISBN:	9786041262003

Tiếp thị 6.0: Tương lai là toàn nhập = Marketing 6.0: The future is immersive

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