Tiếp thị 6.0: Tương lai là toàn nhập = Marketing 6.0: The future is immersive

Giới thiệu khái quát về tiếp thị 6.0; những thách thức nhà tiếp thị phải đối mặt trong thế giới số; nền tảng hỗ trợ và môi trường của tiếp thị 6.0; những trải nghiệm mà tiếp thị 6.0 mang lại hướng tới sự tương tác chân thành và gi...

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Otros Autores:	Kartajaya, Hermawan, Setiawan, Iwan, Nguyễn Khoa Hồng Thành (Dịch)
Formato:	Libro
Lenguaje:	Vietnamese
Publicado:	Tp. Hồ Chí Minh Trẻ 2024
Materias:	Quản trị kinh doanh
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Descripción
Sumario:	Giới thiệu khái quát về tiếp thị 6.0; những thách thức nhà tiếp thị phải đối mặt trong thế giới số; nền tảng hỗ trợ và môi trường của tiếp thị 6.0; những trải nghiệm mà tiếp thị 6.0 mang lại hướng tới sự tương tác chân thành và giá trị lâu dài cho người tiêu dùng
Descripción Física:	296 tr. Minh hoạ 20cm
ISBN:	9786041262003

Tiếp thị 6.0: Tương lai là toàn nhập = Marketing 6.0: The future is immersive

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