Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách trình bày những kiến thức cơ bản về tiếp thị và những thay đổi trong tiếp thị từ truyền thống sang công nghệ số: những xu hướng cơ bản định hình tiếp thị, những mô hình mới cho tiếp thị trong nền kinh tế số, các chiến t...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Setiawan, Iwan, Kartajaya, Hermawan, Nguyễn Khoa Hồng Thành (Dịch), Nguyễn Quỳnh Như (Dịch), Hoàng Thuỳ Minh Anh (Dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Nxb. Trẻ 2023
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

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