Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)

Nội dung cuốn sách được chia làm bốn phần. Phần I giới thiệu chung về nghề quan hệ quần chúng. Phần II liên quan đến việc lập kế hoạch quan hệ công chúng, trong đó tập trung vào việc tìm hiểu tâm lý công chúng, triển khai chiến dịch quan...

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Bibliographic Details
Main Author:	Theaker, Alison
Other Authors:	Yaxley, Heather, Vũ Thanh Vân (Biên dịch và hiệu đính), Hà Mai Thùy Giang (Biên dịch và hiệu đính)
Format:	Book
Language:	Vietnamese
Published:	H. Chính trị Quốc gia - Sự thật 2018
Subjects:	Quan hệ công chúng (PR)
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)

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