Xây dựng tập đoàn truyền thông giải pháp chiến lược trong phát triển nền báo chí Việt Nam

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Xây dựng tập đoàn truyền thông giải pháp chiến lược trong phát triển nền báo chí Việt Nam

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Sách tập trung làm rõ những vấn đề lý luận và căn cứ khoa học của việc xây dựng tập đoàn truyền thông. Thông qua nghiên cứu con đường hình thành, phương thức hoạt động của các tập đoàn truyền thông tiêu biểu ở một số nước có nền t...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Lê Hải
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Chính trị Quốc gia - Sự thật 2013
Pynciau:	Quan hệ công chúng (PR)
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Eitemau Tebyg

Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)
gan: Theaker, Alison
Cyhoeddwyd: (2018)

Ngôn ngữ báo chí và biên tập báo
gan: Hồ Xuân Mai
Cyhoeddwyd: (2014)

Báo chí và truyền thông đa phương tiện (Sách chuyên khảo)
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2017)

Các thể loại báo chí thông tấn
gan: Đinh Văn Hường
Cyhoeddwyd: (2011)

Tác phẩm chính luận báo chí (Sách chuyên khảo)
gan: Trần Thế Phiệt
Cyhoeddwyd: (2014)

Báo chí và thông tin đối ngoại (Sách chuyên khảo dành cho học viện, nhà quản lý về báo chí, quan hệ quốc tế, PR, chính trị,...)
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Sáng tạo chiến dịch PR hiệu quả
gan: Gregory, Anne
Cyhoeddwyd: (2014)

Sáng tạo chiến dịch PR hiệu quả
gan: Gregory, Anne
Cyhoeddwyd: (2017)

Vai trò của báo chí trong định hướng dư luận xã hội
gan: Đỗ Chí Nghĩa
Cyhoeddwyd: (2012)

Đàm phán ứng dụng - công cụ, chiến thuật & kỹ thuật
gan: Hà Nam Khánh Giao
Cyhoeddwyd: (2019)

Truyền thông giao lưu văn hoá với vấn đề bảo vệ lợi ích và an ninh văn hoá quốc gia : Sách chuyên khảo
gan: Lê Thanh Bình
Cyhoeddwyd: (2015)

Truyền thông quốc tế
gan: Vũ Thanh Vân
Cyhoeddwyd: (2014)

Ngôn ngữ cơ thể bí quyết chiến thắng trong mọi cuộc đàm phán = Body language secrets to win more negotiations
gan: Williams, Greg
Cyhoeddwyd: (2019)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
gan: Đinh Thị Thuý Hằng
Cyhoeddwyd: (2012)

Truyền thông lý thuyết và kỹ năng cơ bản
gan: Nguyễn Văn Dững
Cyhoeddwyd: (2012)

Tổng quan truyền thông quốc tế : Dành cho người làm công tác thông tin đối ngoại
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Ngôn ngữ cơ thể : Cẩm nang giải mã cử chỉ và điệu bộ = Body talk : A world guide to gestures
gan: Morris, Desmond
Cyhoeddwyd: (2016)

Ngôn ngữ truyền thông và tiếp thị : Góc nhìn từ lí luận đến thực tiễn tiếng Việt
gan: Đinh Kiều Châu
Cyhoeddwyd: (2016)

Xây dựng thương hiệu tinh gọn = Lean branding : creating dynamic brands to generate conversion
gan: Busche, Laura
Cyhoeddwyd: (2018)

Nghệ thuật thất truyền về giao tiếp với thiên nhiên = The lost art of reading nature's signs
gan: Gooley, Tristan
Cyhoeddwyd: (2021)

Bí quyết thành công những thương hiệu truyền thông hàng đầu thế giới
gan: Tungate, Mark
Cyhoeddwyd: (2007)

Báo mạng điện tử : Đặc trưng và phương pháp sáng tạo (Sách chuyên khảo)
gan: Nguyễn Trí Nhiệm
Cyhoeddwyd: (2014)

Sáng tạo tác phẩm báo mạng điện tủ : Sách chuyên khảo
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2014)

100 bản quy tắc đạo đức nghề báo trên thế giới
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2014)

100 bản quy tắc đạo đức nghề báo trên thế giới
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2018)

Đạo đức nghề báo những vấn đề lý luận và thực tiễn
gan: Hoàng Đình Cúc
Cyhoeddwyd: (2013)

Tiếp thị mở đường tăng trưởng : 8 con đường tăng trưởng thời khủng hoảng
gan: Kotler, Philip
Cyhoeddwyd: (2013)

100 ý tưởng PR tuyệt hay : Từ những công ty hàng đầu trên khắp thế giới
gan: Blythe, Jim
Cyhoeddwyd: (2013)

Kỹ năng thuyết trình
gan: Đoàn Chí Thiện
Cyhoeddwyd: (2014)

Những bí quyết căn bản để thành công trong PR
gan: Henslowe, Philip
Cyhoeddwyd: (2014)

PR - Từ chưa biết đến chuyên gia
gan: Hoàng Xuân Phương
Cyhoeddwyd: (2015)

Nguyên nhân và bài học từ những thất bại PR nổi tiếng thế giới
gan: McCusker, Gerry
Cyhoeddwyd: (2009)

PR hiệu quả = Effective public relations
gan: Ali, Moi
Cyhoeddwyd: (2006)

Hiểu và ứng dụng quan hệ công chúng (PR) cho doanh nghiệp : Làm thế nào sử dụng quan hệ công chúng (PR) để thúc đẩy sự phát triển kinh doanh cho doanh nghiệp của bạn
Cyhoeddwyd: (2011)

10 bí quyết thành công của những diễn giả MC tài năng nhất thế giới = Ten simple secrets of the world's greatest business communicators
gan: Gallo, Carmine
Cyhoeddwyd: (2008)

Cẩm nang quản lý mối quan hệ khách hàng
gan: Dyché, Jill
Cyhoeddwyd: (2010)

Mark Zuckerberg : Hiệu ứng facebook và cuộc cách mạng toàn cầu của mạng xã hội
gan: Kirkpatrick, David
Cyhoeddwyd: (2010)

Giáo trình xã hội học đại cương
gan: Phạm Đức Trọng
Cyhoeddwyd: (2014)

Các quy tắc của phương pháp xã hội học
gan: Durkheim, Émile
Cyhoeddwyd: (2014)

Tư duy & chia sẻ
gan: Tôn Nữ Thị Ninh
Cyhoeddwyd: (2016)