Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion

Trong cuốn sách tác giả tiết lộ 6 "vũ khí" gây ảnh hưởng đầy uy lực: cam kết và nhất quán, khan hiếm, đáp trả, bằng chứng xã hội, uy quyền và thiện cảm. Mỗi loại lại bị chi phối bởi một nguyên tắc tâm lý cơ bản điều khiển hà...

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מידע ביבליוגרפי
מחבר ראשי:	Cialdini, Robert B.
מחברים אחרים:	Mai Hạnh (Dịch)
פורמט:	ספר
שפה:	Vietnamese
יצא לאור:	H. Lao động 2018
מהדורה:	Tái bản lần thứ 8
נושאים:	Quan hệ công chúng
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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082	0	4	\|2 23rd ed. \|a 153.852 \|b C566
100	1		\|a Cialdini, Robert B.
245	1	0	\|a Những đòn tâm lý trong thuyết phục = \|b Influence : The psychology of persuasion \|c Robert B. Cialdini ; Mai Hạnh (dịch)
250			\|a Tái bản lần thứ 8
260			\|a H. \|b Lao động \|c 2018
300			\|a 427 tr. \|c 21cm
520	3		\|a Trong cuốn sách tác giả tiết lộ 6 "vũ khí" gây ảnh hưởng đầy uy lực: cam kết và nhất quán, khan hiếm, đáp trả, bằng chứng xã hội, uy quyền và thiện cảm. Mỗi loại lại bị chi phối bởi một nguyên tắc tâm lý cơ bản điều khiển hành vi con người và nhờ đó mà tạo nên sức mạnh cho mỗi thủ thuật. Đặc biệt khi được kết hợp với nhau, chúng sẽ tạo ra ảnh hưởng vô cùng lớn.
653			\|a Quan hệ công chúng
700	0		\|a Mai Hạnh \|e Dịch
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952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 153_852000000000000_C566 \|7 0 \|9 17584 \|a 000001 \|b 000001 \|d 2019-09-04 \|l 2 \|m 2 \|o 153.852 C566 \|p MD.16037 \|r 2020-01-02 \|s 2019-12-04 \|v 149000.00 \|w 2019-09-04 \|y BK
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion

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