Principles of marketing
Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
New York, NY
Pearson
2018
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| Edition: | 17th ed. |
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. |
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| Physical Description: | xxiv, 707 p. ill. 28cm |
| ISBN: | 9780134492513 |