Principles of marketing
Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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| Materialtyp: | Bok |
| Språk: | Vietnamese |
| Publicerad: |
New York, NY
Pearson
2018
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| Upplaga: | 17th ed. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sammanfattning: | Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. |
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| Fysisk beskrivning: | xxiv, 707 p. ill. 28cm |
| ISBN: | 9780134492513 |