Principles of marketing
Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Kaydedildi:
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | Vietnamese |
| Baskı/Yayın Bilgisi: |
New York, NY
Pearson
2018
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| Edisyon: | 17th ed. |
| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Özet: | Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. |
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| Fiziksel Özellikler: | xxiv, 707 p. ill. 28cm |
| ISBN: | 9780134492513 |