Principles of marketing

Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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書目詳細資料
主要作者: Kotler, Philip T.
其他作者: Armstrong, Gary
格式: 圖書
語言:Vietnamese
出版: New York, NY Pearson 2018
版:17th ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
實物特徵
總結:Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
實物描述:xxiv, 707 p. ill. 28cm
ISBN:9780134492513