Quản trị tài sản thương hiệu = Brand equity management : Cuộc chiến giành vị trí trong tâm trí khách hàng

Nội dung sách trình bày: Đại cương về thương hiệu, Chiến lược thương hiệu, Khách hàng và sự trung thành với thương hiệu, Thương hiệu và việc tạo thỏa mãn cho khách hàng bằng chất lượng, dịch vụ và giá trị, Tạo điểm khác biệt và định...

Full description

Saved in:

Bibliographic Details
Main Author:	Dương Hữu Hạnh
Format:	Book
Language:	Vietnamese
Published:	H. Thống kê 2005
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Nội dung sách trình bày: Đại cương về thương hiệu, Chiến lược thương hiệu, Khách hàng và sự trung thành với thương hiệu, Thương hiệu và việc tạo thỏa mãn cho khách hàng bằng chất lượng, dịch vụ và giá trị, Tạo điểm khác biệt và định vị thương hiệu,...
Physical Description:	419 tr. 24cm

Quản trị tài sản thương hiệu = Brand equity management : Cuộc chiến giành vị trí trong tâm trí khách hàng

Similar Items