Quản trị tài sản thương hiệu = Brand equity management : Cuộc chiến giành vị trí trong tâm trí khách hàng

Nội dung sách trình bày: Đại cương về thương hiệu, Chiến lược thương hiệu, Khách hàng và sự trung thành với thương hiệu, Thương hiệu và việc tạo thỏa mãn cho khách hàng bằng chất lượng, dịch vụ và giá trị, Tạo điểm khác biệt và định...

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מידע ביבליוגרפי
מחבר ראשי:	Dương Hữu Hạnh
פורמט:	ספר
שפה:	Vietnamese
יצא לאור:	H. Thống kê 2005
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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Quản trị tài sản thương hiệu = Brand equity management : Cuộc chiến giành vị trí trong tâm trí khách hàng

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