Retailing management

The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource managemen...

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Bibliographic Details
Main Author: Levy, Michael
Other Authors: Weitz, Barton A
Format: Book
Language:Undetermined
Published: Boston McGraw-Hill Irwin 2004
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=17296
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một