Retailing management
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource managemen...
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| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Boston
McGraw-Hill Irwin
2004
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| Onderwerpen: | |
| Online toegang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=17296 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Samenvatting: | The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service. |
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| Fysieke beschrijving: | xxxv, 658 p. |