Thung lũng silicon - những bí mật marketing chưa từng được tiết lộ

Đưa ra tranh luận những vấn đề còn bỏ ngỏ, đồng thời trình bày chi tiết lý thuyết về marketing các sản phẩm công nghệ cao thông qua nhiều ví dụ thực tiễn từ các nhà sản xuất đồ công nghệ cao như HP, Apple, Pyramid,......

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Bibliographic Details
Main Author:	Moore, Geoffrey A
Other Authors:	Nguyễn, Hồng
Format:	Book
Language:	Undetermined
Published:	H. Bách khoa 2013
Subjects:	Tiếp thị > Công nghệ cao; Marketing
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=19901
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Thung lũng silicon - những bí mật marketing chưa từng được tiết lộ

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