Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

irect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budge...

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Detalhes bibliográficos
Autor principal: Stone, Bob
Formato: Livro
Idioma:Undetermined
Publicado em: New York McGraw-Hill 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ