Tiếp thị và quảng bá sản phẩm Marketing, advertising and publicity

Trình bày các điều căn bản và lợi ích của việc tiếp thị, những mong đợi thực tế, những sai lầm chính để tránh, đồng thời cung cấp cái nhìn tổng quát về các chiến lược tiếp thị...Các chương trong sách được sắp xếp theo tầm quan trọn...

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Bibliographic Details
Main Author:	Callen, Barry
Other Authors:	Nguyễn, Ngọc Oanh Vũ
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Tổng hợp Tp.HCM 2010
Subjects:	Quản lý tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=20727
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Trình bày các điều căn bản và lợi ích của việc tiếp thị, những mong đợi thực tế, những sai lầm chính để tránh, đồng thời cung cấp cái nhìn tổng quát về các chiến lược tiếp thị...Các chương trong sách được sắp xếp theo tầm quan trọng của chúng.
Physical Description:	247tr.15x23cm

Tiếp thị và quảng bá sản phẩm Marketing, advertising and publicity

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